Commercial foundation
Define the customer, positioning, business model, financial assumptions, go-to-market structure, pipeline, and initial sales operation.
Advisory
Commercial structure
for what comes next.
Vervia works with a small number of founders and leadership teams each year to establish commercial structure, improve execution, and navigate consequential stages of growth.
Engagements are selective, fixed in scope, and built around a clearly defined operating inflection point.
When the work is useful
Built for an inflection point
- A strong product or idea lacks a clear commercial path.
- The company has grown beyond the systems that originally held it together.
- A launch, market, or sales motion needs to be defined or repositioned.
- Commercial knowledge lives primarily with the founder.
- A team needs clearer ownership, operating cadence, and accountability.
- Leadership needs an experienced operator who can move between strategy and execution.
Areas of focus
Defined around the operating problem.
Market and sales reset
Diagnose why a launch or commercial motion has stalled, reposition around the right buyer or value proposition, and rebuild the path to revenue.
Operating architecture
Create the planning cadence, ownership structure, performance system, forecasting, and operating discipline required for consistent execution.
Evidence
Selected advisory work
Market relaunch
Brought in after the first launch stalled on revenue to reposition the product and rebuild the sales motion in San Francisco.
2.4×
the original run rate—and the top-performing region of four within two months.
Revenue growth
Engaged in mid-2024 to rebuild commercial execution around OKRs and a performance model that improved team output. The company reached break-even the following February.
+53%
in Q3, followed by another 48% revenue increase in Q4.
Commercial operations
Built practical commercial foundations—from financial models connecting capacity and investment to break-even, to a new SEO and marketing strategy for a business whose website had received little inbound traction since 2013.
10×
more new customers after restructuring the business’s SEO and marketing operations.
Engagement structure
Defined scope.
Clear outcome.
Each engagement is designed around a specific commercial or operating outcome. Ongoing advisory may be available selectively following an initial engagement.
- Typical duration
- 4 weeks minimum
- Minimum investment
- $25,000
- Format
- Fixed scope
A strong fit
- Founder-led or early leadership teams
- Early-stage and growth-stage technology companies
- Healthcare A.I. and healthcare operations
- Companies approaching a launch, reset, or commercial transition
- Leaders prepared to make decisions and implement the work
Usually not a fit
- Open-ended hourly support
- Commission-only business development
- Projects seeking execution without leadership participation
Advisory inquiry
Start with the
inflection point.
Describe what is changing, what is currently getting in the way, and what needs to be true at the end of the engagement.